Restaurants and bars charge a markup on alcoholic drinks, but individuals have been spending more to them there than in stores. However, it has anything to do with higher costs, rather than consumption.
Markup schmark-up
"What America Spends On" is a series done by NPR that showed more Americans are spending increased amounts on alcohol in bars and dining places. This viewed the last thirty years comparing 1982 to today.
In 1982, the Cold War still existed, spandex was in vogue and yuppies were driving BMWs. Americans were also aware of the mark up on beer, wine and spirits in dining places and bars, as only 24 percent of alcohol spending was in those locations and 76 percent was spent in shops.
The price of diner and bar alcohol has increased 79 percent during that time while store costs have dropped 39 percent. This is important because it shows why there was a shift in people spending more in restaurants and bars now. Currently, only 60 percent is spent in shops with 40 percent spent in bars and restaurants.
Spending behaviors by product
Part of this change that the country faced incorporated the fact that the country has seen changes in spending. For instance, in 2010, 16.2 percent of alcohol is spent on spirits while 39.7 percent was spent on wine. In 1982, only 16.2 percent was spent on wine, 34.6 percent was spent on spirits and 48.9 percent was on beer. Tastes have gotten much more costly.
The San Francisco Chronicle explained that there were 329.7 million cases of wine shipped in 2011, which was a milestone in the States. In fact, it was the first time that the country beat France's 320.6 million cases. America is certainly more successful in wine than anything else right now.
In the U.S., Millennials are actually drinking more than the previous generation and have more costly tastes. That is why the American wine industry saw huge increases in 2010 to become a $30 billion industry. Of the 241.8 million cases sent out from vineyards that year, 61 percent came from California, making it the very best state for wine.
Fit for a king
From 1982 to 2012, the amount of beer that people drank did not change at all. In fact, it was 47.7 percent of sales in 2012, according to NPR. People are drinking less overall though because beer production has dropped, according to BusinessInsider, from 203 million gallons produced in 1990 to 182 million in 2011.
Beer drinkers are slowly gravitating toward brews from Main Street rather than Wall Street, as craft breweries are proliferating. In 2011, an 11 percent growth of the number of craft breweries was recorded over 2010. There were 1,989 craft breweries in operation, with 250 new breweries opening and 37 closing. Craft brewers produced almost 11.5 million barrels, a 5.7 percent share of the industry, and made $8.7 billion in revenue.
Markup schmark-up
"What America Spends On" is a series done by NPR that showed more Americans are spending increased amounts on alcohol in bars and dining places. This viewed the last thirty years comparing 1982 to today.
In 1982, the Cold War still existed, spandex was in vogue and yuppies were driving BMWs. Americans were also aware of the mark up on beer, wine and spirits in dining places and bars, as only 24 percent of alcohol spending was in those locations and 76 percent was spent in shops.
The price of diner and bar alcohol has increased 79 percent during that time while store costs have dropped 39 percent. This is important because it shows why there was a shift in people spending more in restaurants and bars now. Currently, only 60 percent is spent in shops with 40 percent spent in bars and restaurants.
Spending behaviors by product
Part of this change that the country faced incorporated the fact that the country has seen changes in spending. For instance, in 2010, 16.2 percent of alcohol is spent on spirits while 39.7 percent was spent on wine. In 1982, only 16.2 percent was spent on wine, 34.6 percent was spent on spirits and 48.9 percent was on beer. Tastes have gotten much more costly.
The San Francisco Chronicle explained that there were 329.7 million cases of wine shipped in 2011, which was a milestone in the States. In fact, it was the first time that the country beat France's 320.6 million cases. America is certainly more successful in wine than anything else right now.
In the U.S., Millennials are actually drinking more than the previous generation and have more costly tastes. That is why the American wine industry saw huge increases in 2010 to become a $30 billion industry. Of the 241.8 million cases sent out from vineyards that year, 61 percent came from California, making it the very best state for wine.
Fit for a king
From 1982 to 2012, the amount of beer that people drank did not change at all. In fact, it was 47.7 percent of sales in 2012, according to NPR. People are drinking less overall though because beer production has dropped, according to BusinessInsider, from 203 million gallons produced in 1990 to 182 million in 2011.
Beer drinkers are slowly gravitating toward brews from Main Street rather than Wall Street, as craft breweries are proliferating. In 2011, an 11 percent growth of the number of craft breweries was recorded over 2010. There were 1,989 craft breweries in operation, with 250 new breweries opening and 37 closing. Craft brewers produced almost 11.5 million barrels, a 5.7 percent share of the industry, and made $8.7 billion in revenue.
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